Professor Alan Kin Tak Lau

刘建德教授

PhD FIMechE FIMMM FRAeS FHKIE FIED FIEAust

Fellow of the European Academy of Sciences and Arts

欧洲科学及艺术学院院士

AlexWong/Gigi Wong Endowed Professor in Produce Design Engineering

黄少华／黄宓芝产品设计工程冠名教授

Pro-Vice-Chancellor(Research Performance and Development)，Swinburne University of Technology,Melbourne, Australia

澳洲斯威本科技大学副校长（科研成果及发展）

 

 

讲座主题

Product Design

How to Start from Conceptual Ideas to a Marketable Product

如何从不同的概念到达一个有市场价值的产品

Abstract:

Traditionally, a product design normally starts from an idea generation followed by a prototype making, to engineering design and then product manufacturing. All these processes are clearly described in many textbooks and also from the mouth of academics. However, in the real world, product design is an art of integrating knowledge, philosophy, skills and languages of different professional disciplines, such as design, engineering, marketing, business and most recently, information technology. 

The starting point of designing a new product is always an arguable topic, in which it is highly dependent on who is going to kick-off the task first. For a designer, it always likes starting fromartistic concerns while an engineer is so keen on functionality, i.e. technologies.In fact, there are two different scenarios that drive a new product to the market, they are： i) market driven design/product and ii) new technology drivendesign/product.

 Another area that recently makes a great impact in the productdesign community, is on how to speed up the design and manufacturing process,in which the time and labour force can be kept to minimal. In this case, the cost for production can be reduced substantially. Industries 4.0, initiated by Germany is one of the hot topics that many countries have started investigatingits feasibility. In this lecture, a practical experience sharing will be givenand detail discussion on the current product design process, that is adopted by the industry will also be highlighted.   

传统而言，产品设计通常是先有想法，再打版，然后是工艺设计，再然后是产品生产。这些流程，很多教科书和专家们都描述得很清楚。但是，在现实世界里，产品设计是一门糅合了知识、哲学、技艺、和很多不同学科语言的艺术，这些不同的学科包括设计、工程、市场、管理，还有新兴的信息技术。

设计新产品的起始点一直是一个没有确定结论的话题，很大程度这取决于谁先发起这个任务。对一个设计师来说，艺术性常常是出发点，而工程师更关注功性能，也就是，技术。事实上，新产品问世有两种情形，一是市场驱动的设计/产品，二是新技术驱动的设计/产品。

最近对产品设计界产生很大影响的另一个领域是，如何加快设计和制造进程，在这个进程中时间和人力都可以保持最低。这样，产品的成本可以大幅降低。由德国发起的4.0产业（Industries 4.0）是一个热门话题，很多国家都开始研究它的可行性。本次讲座将分享实际经验，并且会详细讨论目前业界已经采用的产品设计流程。