Professor Alan Kin Tak Lau
PhD FIMechE FIMMM FRAeS FHKIE FIED FIEAust
Fellow of the European Academy of Sciences and Arts
AlexWong/Gigi Wong Endowed Professor in Produce Design Engineering
Pro-Vice-Chancellor(Research Performance and Development)，Swinburne University of Technology,Melbourne, Australia
How to Start from Conceptual Ideas to a Marketable Product
Traditionally, a product design normally starts from an idea generation followed by a prototype making, to engineering design and then product manufacturing. All these processes are clearly described in many textbooks and also from the mouth of academics. However, in the real world, product design is an art of integrating knowledge, philosophy, skills and languages of different professional disciplines, such as design, engineering, marketing, business and most recently, information technology.
The starting point of designing a new product is always an arguable topic, in which it is highly dependent on who is going to kick-off the task first. For a designer, it always likes starting fromartistic concerns while an engineer is so keen on functionality, i.e. technologies.In fact, there are two different scenarios that drive a new product to the market, they are： i) market driven design/product and ii) new technology drivendesign/product.
Another area that recently makes a great impact in the productdesign community, is on how to speed up the design and manufacturing process,in which the time and labour force can be kept to minimal. In this case, the cost for production can be reduced substantially. Industries 4.0, initiated by Germany is one of the hot topics that many countries have started investigatingits feasibility. In this lecture, a practical experience sharing will be givenand detail discussion on the current product design process, that is adopted by the industry will also be highlighted.