Behavior Cognition Design Research Lab

Supervisor: Shengxi Fan, professor, Director of China Industrial Design Association, Vice-Chairman of Shanghai Industrial Design Association, Chairman of the Teaching Guidance Committee of the Design Major of Shanghai Municipal Education Commission, editorial board member of Machine Design, Expert of Higher Professional & College Education Evaluation Committee of Ministry of Education, email address:

Lab Introduction: The Behavior & Cognition Lab carries out research on design theories and applications based on theories, methods and tools of behavioral science and cognitive science.

Major Research Directions: Research on Behavior & Cognition of Design, Research on Innovative and Design Thinking, Design Research on Life Culture


Existing Research Projects:

1. Research on Human-centered Design of Benthic Exploration Equipments

2. Research on Design Universal Education towards Cultivation of Creativity



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TEL +86 21 65983432
FAX +86 21 65983432
No.281 Fuxin Road, Yangpu District, Shanghai, China
College of Design and Innovation, Tongji University