The Hebei International Industrial Design Week 2021 (HIDW 2021) was held from October 16th to 22nd in Xiongan New Area, a national development zone in Hebei Province. Aston Martin Lagonda NICE 2035 Creative Lab, a Cooperation with Tongji University, was invited to participate in the British Exhibition (partner country exhibition). The achievements of the cooperation over the past three years were exhibited with the sub-themes of "Inheriting" and "Smart Embroidery". And Prof. ZHAO Huasen, director of the lab was also invited to give a keynote speech with the topic as "Evolutionary Dual Circulation: Design Driven Innovation and Win-Win" which he used to present the activities and research of the Creative Lab.
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