Brief Introduction

He has long been engaged in the creation and technical development of digital imagery for exhibitions, live performances and related industries. His professional practice integrates digital media technology, spatial visual design and immersive cultural tourism experience. With decades of frontline experience in large-scale international exhibitions, museum multimedia projects and immersive live shows, he leads cross-disciplinary teams to combine artistic expression with cutting-edge digital technology. His representative works cover world expos, provincial museums, science museums and immersive real-scene performances, forming a systematic creative methodology for large-format digital visual experience design. He also delivers undergraduate teaching on foundational digital design, linking industrial practical cases to classroom learning to cultivate students’ comprehensive digital design and engineering implementation capabilities.

Research

Digital Media

Teaching

Undergraduate: Foundations of Design (Digital Media Track)

Education Background

1998.07-2003.06  Bachelor of Industrial Design, Tongji University

Work Experience

2026.06-present  Tongji University Adjunct faculty

2003-2013  Deputy General Manager, Shanghai Branch, Crystal Digital Technology

2014-2017  Visiting Professor, New Media Major, Shanghai Institute of Visual Arts

2013-Present Executive Director & Design Director, Bokeh New Media Technology

Design

[1] 2008–2010 Exhibition Design of China Pavilion, Expo 2010 Shanghai (Chief Designer)

[2] 2010 Project Director, Dynamic Version of Riverside Scene at Qingming Festival, Core Exhibit of China Pavilion

[3] 2015 Art Director, Journey of Seeds, China Pavilion, Expo 2015 Milan

[4] 2018 Design Director, Multimedia System, Hunan Museum

[5] 2021 Project Director, Earth Evolution & Interstellar Travel, Shanghai Astronomy Museum

[6] 2023 Visual Director, Memories of Chuanzheng, Multi-dimensional Immersive Live Show, Fujian

[7] 2024 Visual Director, Impression Mazu, Immersive Cultural Tourism Performance, Meizhou Island

[8] 2025 Project Director, Busy Airport & Journey of Light, Shanghai Science and Technology Museum

Honors and Awards

[1] 2010 THEA Award for Best Live Experience, Themed Entertainment Association (USA)

[2] 2011 Award for Best Live Experience Event, International Visual Communication Association (UK)

[3] 2013 Second-Class Prize, Shanghai Municipal Science and Technology Progress Award

Contact

Email：yuhata@bokeh-sh.com

Web：www.bokehvisual.com