Brief Introduction

Founder and Creative Director of PHAIdesign. He graduated from Tongji University with a degree in Industrial Design and received a Master’s degree in Product Design from Domus Academy in Italy.

He has long focused on the relationship between cultural research, contemporary design, and public life. He excels at distilling core concepts from local culture, historical context, brand spirit, and public experience, and transforming creative ideas into fully realized projects through material innovation, the language of light and shadow, spatial storytelling, and visual translation.

In 2011, he founded PHAIdesign, leading the team in serving major institutions and brands including the National Museum of China, the Palace Museum, the Power Station of Art, Shanghai Tower, the Oriental Pearl Tower, and Chanel. He has also participated in cultural and artistic projects such as the World Design Cities Conference and the Shanghai Biennale.

His works have been exhibited on numerous international platforms, and he has been invited to give lectures worldwide. He has received more than thirty top awards, including the Italian A’ Design Award, French Design Awards, London Design Awards, New York Design Awards, Germany’s iF Fashion Design Award, and the China Furniture Golden Idea Award.

Research

Art Installation

Spatial Design
Product Design

Academic and social Post

Member of the Shanghai Industrial Design Association
Member of the Design Committee of the Shanghai Furniture Design Association
Member of the Shanghai Young Creative Talents Association
Member of the Shanghai Creative Designers Association

Education Background

1999.09-2004.06  Bachelor of Arts in Design, Tongji University

2006.01-2006.12  Master of Design, Domus Academy

Work Experience

2026.06-present  Tongji University Adjunct faculty

2004.09-2005.12  Teaching Assistant and Lecturer, Shanghai Institute of Design, China Academy of Art

2011.01- present  Creative Director, PHAIdesign

2019.09-2020.04  Product Creative Director, New Products from the Palace Museum

Design

[1] 2026  Entrance Installation for the Changning Sub-venue of the Shanghai ，International Flower Festival，Project Lead

[2] 2025–2026  Renovation of Guanjie Street, Mawei, Fuzhou，Project Lead and Chief Designer

[3] 2024  Renovation of the First-Floor Exhibition Hall, Shanghai Mass Art Center，Project Lead and Chief Designer

[4] 2023–2024  Renovation of Huashan Children’s Park, Changning District, Shanghai，Project Lead

[5] 2020–2021  Exhibition Design for the Shicang Pavilion, Jiangsu Horticultural Expo，Project Lead

Publications
exhibition:

[1] 2026  Galloping Shadows and Radiant Grace — Year of the Horse Lantern Festival, Jing’an Joy City / Bingo Plaza, Jinchao 8 Lane，Creative Director and Chief Designer

[2] 2025  Miraculous Serpent — Year of the Snake Lantern Festival, Jing’an Joy City / Bingo Plaza, Jinchao 8 Lane，Creative Director and Chief Designer

[3] 2025  Main Venue Installation, World Design Cities Conference，Creative Director and Chief Designer

[4] 2024  Dragon Rising in the Lanes and the 3rd Spatial Art Exhibition of the Shanghai Boundless Youth Creative Center, Jinchao 8 Lane，Creative Director and Curator

[5] 2024  Light of the Future New Energy Vehicle Exhibition，Creative Director and Chief Designer

[6] 2024  Moonlit Lanes, East and West — Shanghai-Style Mid-Autumn Lantern Festival, Jinchao 8 Lane，Creative Director and Chief Designer

[7] 2024  Art Exhibition of Animated Works, Shanghai Animation Film Studio，Creative Director and Chief Designer

[8] 2023  Trendy Rabbit Spring Celebration — Year of the Rabbit Lantern Festival, Jinchao 8 Lane，Creative Director and Chief Designer

[9] 2023  The Young Companion: An Illustrated Guide to Urban Culture Exhibition，Creative Director and Chief Designer

[10] 2022  Seeking the Tiger in the Lanes — Year of the Tiger Lantern Festival, Jinchao 8 Lane，Creative Director and Chief Designer

[11] 2022  Reflections of Jinchao 8 Lane — Mid-Autumn Lantern Festival, Jinchao 8 Lane，Creative Director and Chief Designer

[12] 2022  The 2nd Spatial Art Exhibition of the Shanghai Boundless Youth Creative Center，Chief Designer for Four Groups of Works

Honors and Awards

[1] 2026  Two Platinum Awards, the highest distinction at the French Design Awards

[2] 2026  Grand Award, the highest distinction at the New York Design Awards

[3] 2025  Platinum Award, the highest distinction at the Italian A’ Design Award

[4] 2025  Platinum Award, the highest distinction at the MUSE Design Awards

[5] 2025  Platinum Award, the highest distinction at the London Design Awards

[6] 2025  Selected for Shanghai Design 100

[7] 2020  Bronze Award, China Tourism Commodity Competition

[8] 2018  China Furniture Golden Award

[9] 2016  Designer Award, Shanghai Art & Design Week

[10] 2015  Two Grand Awards, iF Fashion Home Awards

Contact

Email：y@phaidesign.com