Brief Introduction

Hong Xiao is a committee member of the Illustration, Comic and New Year Painting Committee under the Shanghai Artists Association and a director of the Shanghai Youth Literature Federation. He is an active practitioner in the fields of visual design, story creation and animation production. He has served in design departments of enterprises covering urban planning, game development, AI products and internet industries, integrating professional design expertise with diverse industries to explore the practical application of visual art and narrative creation.

He has collaborated with world-famous brands including Apple, Procreate, Louis Vuitton, MUJI and Xiaohongshu on original illustration and animation projects as an independent artist. His monograph illustration collection Strolling Around Shanghai has been published. His artistic creation journey has been covered by mainstream media including Dragon TV, CBN, Jiefang Daily, Youth Daily and China Daily.

Research

Painting Expression

Illustration

Visual Design

Animation Production

Story Creation

Teaching

Undergraduate：Design Foundation 1, Media Communication Design Technology 2

Academic and social Post

Member, Illustration, Comic and New Year Painting Committee, Shanghai Artists Association

Director, Shanghai Youth Literature Federation

Education Background

2009.09–2011.06  Master of Arts in Design Studies, College of Design and Innovation, Tongji University

Exchange Program, Film Department, Hochschule für Gestaltung Offenbach am Main (HfG), Germany (during postgraduate study)

2004.09–2008.06  Bachelor of Arts in Digital Media, Department of Art & Design, College of Architecture and Urban Planning, Tongji University

Work Experience

2026.06-present  Tongji University Adjunct faculty

2019.04-present  Design Center, Bilibili Technology Co., Ltd., Shanghai

2017.09-2019.01  Design Department, Wuling Technology Co., Ltd., Beijing

Urban Planning Department, AECOM (Shanghai) Co., Ltd.

Publications

[1] Hong, X. (2025). Citywalk in Shanghai. Personal Illustration Collection.

Exhibitions

[1] 2025 Strolling Around Shanghai Urban-themed Art Exhibition, L'Avenue Shanghai

[2] 2024 Urban-themed Art Exhibition, Donxi Yanqing Road, Shanghai

Honors and Awards

[1] Nominee for Best Animated Short Film, Golden Goblet Awards, Shanghai International Film Festival

[2] New Chitose Airport Award for Best Asian Animation, New Chitose International Animation Festival (Hokkaido)

[3] Kitagawa Bank Award for Best GIF Animation, New Chitose International Animation Festival (Hokkaido)

[4] Jury Recommendation Award, FANTASTIC Animation Festival Beijing

[5] Global Champion, Adobe theGifs International Competition

[6] Grand Jury Prize, Macau International Illustration Competition

Contact

Email: seanhongxiao@hotmail.com