Shixiong Cao

PhD in Design

Post-Doctoral Researcher

Brief Introduction:

Dr. Cao Shixiong obtained his Bachelor's degree of Arts in Advertising from the Communication University of Shanxi before pursuing higher education in South Korea. He earned his Master's degree and Ph.D. in Design from Sangmyung University and Sungkyunkwan University. His doctoral research concentrated on enhancing data journalism narrative visualization through user experience. He emphasized that implementing effective narrative visualization techniques can significantly boost user engagement with data journalism. Throughout his research, Dr. Cao examined the influence of perceptual, interactive, cognitive, and emotional experiences on user attitudes using empirical studies. Based on this, he proposed an extensive set of design principles and practical guidelines for narrative visualization. While studying in South Korea, Dr. Cao also served as a teaching assistant at the Academic Information Library Office of Sangmyung University, where he organized a multitude of activities related to academics. Moreover, as a reviewer for the "IEEE Pacific Visualization Symposium" and "ChinaVis," Dr. Cao offered review suggestions for numerous articles.

Research

Narrative visualization design, Infographic Design, User Experience Design, Design Thinking, Brand Planning

Academic and social Post

Reviewer of IEEE Pacific Visualization Symposium periodical.

Reviewer of ChinaVis periodical

Education Background

2020-2023 Visual Communication, Doctor of Design (PhD), Sungkyunkwan University

2017-2019 Visual Communication Major, Master of Arts (M.A.) in Design, Sangmyung University

2013-2017 Advertising Major, Bachelor of Arts (B.A.), Communication University of Shanxi

Work Experience

2023-Present   Postdoctoral Fellow, College of Design and Creativity, Tongji University

2018.09-2019.08  Teaching Assistant, Academic Information Hall Office, Xiangming University, Korea

2014.06-2017.06  Shanxi Yingfeng Advertising Studio UED Designer

Publications

[1] Shi Xiong，Cao & Koo Ja Joon. (2021). A Study on the Influence of the Characteristics of User Experience-Based Social Reading Apps on the User's Continuous Intention to Use. Journal of Communication Design, 77, 421-436.（First author）

[2] Shi Xiong，Cao & Koo Ja Joon. (2021). A Study of the Impact of Data Visualization Features on Short Video Channel Operators' Intention to Continue Using. Journal of Communication Design, 77, 159-172.4. （First author）

[3] Shi Xiong，Cao & Koo Ja Joon. (2020). A Study on the Influence of Infographic Characteristics on Content Purchase Intention. Journal of Basic Design & Art, 21(6), 607–621. （First author）

Honors and Awards

2021 Korea Outstanding International Paper Support Award

2019 Sangmyung University Foreigner Special Scholarship

2017 Four-time Sungkyunkwan University Honorary Scholarship

2016 First Prize in the "First Shanxi Province Journalism and Publishing Industry Graphic Design Competition"

2016 "China Broadcasting and Television" Scholarship

2016 "China Telecom Scholarship·Fly Young Award" and "Advanced Individual Practicing Socialist Core Values"

2015 National Scholarship

Contact

Email: caoshixiong@ tongji.edu.cn