HU Fei

Brief Introduction

Dr. Fei HU is a tenured distinguished professor and Dean of the College of Design and Innovation, Tongji University. He is honored as national level young talents by the Ministry of Education and a member of its Steering Committee of Industrial Design Division.

Rooted in China's manufacturing industry, Dr. Fei HU promoted the research of service design, experience design and design strategy. He presided over more than 20 projects at provincial and national level, such as the National Social Science Fund and major research projects of the Ministry of Education. He was in charge of national first-class courses "Service Experience Design" and published 3 National Planning textbooks. He has published 10 academic books and more than 90 papers. He won the first and second prizes of provincial teaching achievements, the provincial outstanding achievement award of Philosophy and Social Sciences, the "Best Paper Award" of international academic conferences and the Best Award of Guangdong Provincial Industrial Design Competition.

He was honored China Top Ten Prominent Youth Design Award, Guangdong provincial Labor Medal, provincial Excellent Teacher Award, etc. He is also a member of the International Design Society, the American Design Management Institute (DMI) and the International Transdisciplinary Engineering Association (TE).


E-mail: hufei@tongji.edu.cn

Research Interests

Service Design, Experience Design and Design Strategy

Educational Background

In 1999, Bachelor of engineering, School of Architecture and Engineering, Wuhan University of Technology, Wuhan, China.

In 2002, Master of Arts, School of Art and Design, Wuhan University of Technology, Wuhan, China.

In 2005, Ph. D of Design, Academy of Arts and Design, Tsinghua University, Beijing, China.


Work Experience

From Jul. 2005 to Dec. 2012, he served as Associate Professor and Full Professor in the School of Art and Design of Wuhan University of technology, Wuhan, China.

From Jan. 2011 to Jan. 2012, he was a visiting scholar, in Institute of Design, Illinois Institute of Technology, Chicago, USA.

From Jan. 2013 to Sep. 2021, he served as distinguished professor and doctoral supervisor in the School of Art and Design, Guangdong University of Technology, Guangzhou, China. He successively served as Vice Dean, Executive Vice Dean and Executive Dean.

From Oct. 2021 to Apr. 2022, he has successively served as Dean Assistant of the College of Design and Innovation, Tongji University, Shanghai, China.

From Apr.2022 to present ,  he is Dean of College of Design and Innovation, Tongji University, Shanghai, China.


Research Projects

[1] Design methodology system and China’s proposition, Major project of the later stage of Philosophy and Social Sciences Research of the Ministry of Education of China, 2020.

[2] Research on service experience design of home-based elderly care in communities in China, Project of The National Social Science Fund of China, 2015.

[3] Methods and paths of user research in China's Industrial Design industry, Project of the Humanities and Social Sciences Fund of the Ministry of Education of China, 2010.

[4] Service blueprint of the luxury cruise and user behavior analysis of financial service platform, enterprise entrustment, 2021.

[5] Midea P2X user experience innovation design research, enterprise entrustment, 2018.

[6] Research on the future scenarios of mobility and Emotional design, enterprise entrustment, 2017.

[7] Midea kitchen 2020: user experience research on Midea future kitchen, enterprise Commission, 2016.

[8] User experience research and design of the health and sleep monitoring system, enterprise Commission, 2015.



[1] service design: Paradigm and practice, Nanjing: Southeast University Press, 2019.

[2] Seeking for Design, Beijing: China Construction Industry Press, 2011.

[3] Exploration of Chinese traditional design thinking mode, Beijing: China Construction Industry Press, 2007.

[4] Design Semiotics and Product Semantics: theory, method and application (2nd Edition), Beijing: China Construction Industry Press, 2012.

[5] Insight into users: user research methods and applications, Beijing: China Construction Industry Press, 2010.

[6] Focus on users: UCD concept and practice, Beijing: China Construction Industry Press, 2009.

Recent papers

[1] Design Training and Creativity: Students Develop Stronger Divergent but Not Convergent Thinking. Frontiers in Psychology. 2021. Vol.12, corresponding author.

[2] A Bibliometric Narrative Review on Modern Navigation Aids for People with Visual Impairment. Sustainability. 2021. Vol.13, No.16. corresponding author.

[3] Local knowledge and scenario reconstruction in home appliance design. Art & Design. 2021 Vol8. corresponding author. In Chinese.

[4] A Bibliometric Analysis of Human-Machine Interaction Methodology for Electric-Powered Wheelchairs Driving from 1998 to 2020. International Journal of Environmental Research and Public Health. 2020 Vol.18, No.14. corresponding author.

[5] Defining service design. Packaging Engineering. 2019. Vol.5. First author. In Chinese.

[6] Double-Diamond Model-Based Orientation Guidance in Wearable Human–Machine Navigation Systems for Blind and Visually Impaired People. Sensors, 2019 Vol.19, No.21. corresponding author.

[7] On Experience Design: Context of Problems, Logic of Disciplines and Trend of Theories. 2018 Vol.20. First author. In Chinese.

[8] Evaluation method of user experience for PSS based on Extenics. Journal of Machine Design. 2018 Vol.2. First author. In Chinese.

[9] Design for aging: the emergence and evolution of design concepts involving the elderly since 1945. Fine Arts & Design. 2017. Vol.6. First author. In Chinese.

[10] Innovation design driven "Internet plus" service manufacturing. Art Observation. 2016. Vol.10. First author. In Chinese.


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