Faculty

XIN Xiangyang

Long-term specially-appointed professor of Tongji University College of Design and Innovation

Founder of XXY Innovation


Research orientation:

Interaction and experience design; design philosophy; product development and design strategy

 

Academic and social post:

• A member of the Editorial Board of Design Issues (Journal of MIT Press)

• A part-time professor and doctoral supervisor of Macau University of Science and Technology

• A specially-appointed professor of Sichuan Fine Arts Institute

• A specially-appointed professor of Jiangnan University

• A part-time professor of Shih Chien University, Taiwan

• A part-time professor of Macau University of Science and Technology

• A part-time professor of Tianjin University

• A part-time professor of Guangzhou Academy of Fine Arts

• A judge of serval international design competitions, e.g. GMark, IXDA, Red Star Award

• Managing Director of China Industrial Design Association

• A member of the Industrial Design Branch of China Engineering Society

• Deputy Director of International Experience Design Committee (IXDC, formerly Interactive Design Committee of Guangdong Province)

• Design Strategy Consultant of Changhong Innovation & Design Center

• Vice Chairman and Secretary-General of the Academic Council of World Green Design Organization (WGDO)

 

Education Background:

Earned the doctoral degree in Design Philosophy from Carnegie Mellon University in May 2007;

Earned the master degree in Interaction Design from Carnegie Mellon University in May 2002;

Earned the degree of Bachelor of Fine Arts in Graphic Design, Oil Painting and Art History (minor) from West Virginia University in May 2000;

Earned a bachelor’s degree in Mechanical Manufacturing Technology and Equipment from Shenyang Jianzhu University in July 1993;

 

Work Experience:

January 2021 to date: working as a long-term specially-appointed professor at Tongji University College of Design and Innovation

Nov. 2018 - Dec. 2020: worked as a specially-appointed professor at Sichuan Fine Arts Institute;

Dec. 2011 - Oct. 2018: worked as a professor and dean at the School of Design, Jiangnan University;

September 2005 - November 2011: worked as an assistant professor, associate professor and doctoral supervisor at the Hong Kong Polytechnic University;

January 2003 - May 2005: worked as a designer at HotMetal Strategy Consulting Company in the United States;

August 2002 - August 2004: worked as a consultant and designer at Carnegie Mellon University;

September 1994- July 1996: worked as an architect & project leader at Liaoning Huangpu Architectural Design Institute;

September 1993 - August 1994: worked as an assistant engineer in Jinbei GM Motors Co., Ltd.;

 

Representative research results and works:

“Green Design and Sustainable Development Research” (13ZD03) Sub-project (I): Sustainable Development and Green Design, National Social Science Fund of China’s major art project, project leader of sub-project (I), 2013-16

Research on Interaction Design Methodology based on International Frontier Vision (12BG055), general national social science & art project, project leader, 2012-17

Research on Design Competitiveness, a key project of Chinese Academy of Engineering, the undertaker of the first sub-project (sub-project leader: academician Pan Yunhe), 2014-16

China Good Design Case Collection - Home Appliances and Consumer Electronics Volume, Chinese Academy of Engineering, 2014

National Innovative Design Development Strategy, a major bidding project of Chinese Academy of Engineering, a main member of the project team, 2013-15

The Application of Service Design to Public Affairs Management, a major philosophy and social science bidding project of Jiangnan University, 2013

Viewing the Change of Life Style from the Emerging Everyday Objects, funded by the Hong Kong Polytechnic University

Products designed for Chinese people, funded by the Hong Kong Polytechnic University

Research on Chinese Lifestyle, funded by the Hong Kong Polytechnic University

Product innovation in cultural environment, funded by Procter & Gamble Headquarters

 

Representative works, textbooks, papers, patents and exhibitions in the latest five years:

- Works, compilations, and translations

Data Value and Product-oriented Design, co-author: Li Manhai, China Machine Press, 2020 (ISBN: 9787111643647)

Design Issues IV, translation, Tsinghua University Press, 2017 (ISBN: 978-7-302-46490-7)

Design Issues I, translation, Tsinghua University Press, 2015 (ISBN: 978-7-302-42581-6)

Good Design in China: Research on the Collection of Cases of Innovative Design for Consumer Electronics and Electrical Appliances (ISBN: 978-7-5,046-6863-9), Science and Technology of China Press, 2015

 

Some papers:

The Butterfly Effect of Design: When Lifestyle Becomes a Design Object. Packaging Engineering (CSCD), 2020, 41(6):57-67

From User Experience to Experience Design. Packaging Engineering (CSCD), Issue in April 2019, 40(8):60-67

Clinical, Reflective and Basic Design Research. Decoration (CSSCI), Issue 9 in 2018

Positioning Service Design. Packaging Engineering (CSCD), Issue in August 2018

Co-creation in Service Design and Uncertainty in Service Experience. Decoration (CSSCI), Issue 4 in 2018

3C in the Design Education Reform: Context, Content and Experience. Decoration (CSSCI), Issue 7 in 2016

Three Attributes of Products. Mechanical Design (CSCD Core), Issue 6 in 2015

Behavioral Logic. Decoration (CSSCI), Issue 1 in 2015

 

- Some papers in which he served as a responsible author or second author

Quantitative Analysis of Documents in the Knowledge Visualization Research Field from 1997 to 2017. Library (CSSCI Core), Issue 7 in 2017

Research on Persuasive Design Methods in Mobile Apps. Packaging Engineering (Chinese core), Issue 22 in 2017

Application of Gamified Design to Induce Users’ Behavior Change. Packaging Engineering (Chinese core), Issue 20 in 2017

Research on the Design of Information Conveyance in Mobile Interfaces. Packaging Engineering (Chinese core), Issue 6 in 2017

Legal Value and Core Structure of Green Design. Ecological Economy (Chinese core), Issue 8 in 2017

Research on the Definition of Service Design Based on Phenomenology. Decoration (CSSCI), Issue 12 in 2016

Subliminal Interaction Design Based on Neuropsychology. Packaging Engineering (CSCD), Issue 10 in 2016

Reflections on Service Design from Physical Banking to Internet Finance. Packaging Engineering (CSCD), Issue 8 in 2016

Research on the Availability of Interfaces of Public Terminals. Packaging Engineering (CSCD), Issue 6 in 2016

A Comparative Study of Functional Interaction Behavior in Smart Phone’s iOS and Android Systems. Decoration (CSSCI), Issue 4 in 2016

Levels and Characteristics of Patients’ Needs for Medical Information in Medical Services. Medicine and Philosophy (CSCD), Issue 2 in 2016

Design of Bank Remote Video Teller Machine Experience. Mechanical Design (CSCD core), Issue 12 in 2015

Research on the Design of Human-machine Interface Interaction of Products Based on Eye Movement Tests. Mechanical Design (CSCD core), Issue 12 in 2015

Research on the Influence of Information Visualization and Knowledge Visualization on Medical Decision-Making. Packaging Engineering (CSCD), Issue 10 in 2015

The Status Quo of Research on User’s Implicit Measurement Methods in Product Design. Mechanical Design (CSCD core), Issue 2 in 2015

 

Honors and Awards:

2020: Design Issues (translation) won the third prize in the 8th Award for Outstanding Scientific Research Achievements (Humanities and Social Sciences) of Higher Education Institutions (ranked 2nd)

2019: won the “70 Chinese Designers in the 70 Years since the founding of New China, China Design Contribution Gold Medal”, Dragon Design Foundation

2018: won the second prize of National Teaching Achievement Award (ranked 2nd)

2018: won the “40 Chinese Designers in 40 Years since the Reform and Opening-up”, Dragon Design Foundation

2017: won the first prize of Jiangsu Teaching Achievement Award (ranked 1st) (the highest award in the Art Design category)

2017: named as advanced individual of returned overseas Chinese in Jiangsu Province

2015: Future Voice of Interaction Design, World Interaction Design Association

2015: Innovation and Entrepreneurship Talents of Jiangsu Province, Leading Group of Talent Work of Jiangsu Province, Provincial Department of Science and Technology, and Provincial Department of Education, etc.

2014: won the silver medal of DDF Award, Dragon Design Foundation

2014: won the Chinese Ruler Cultural Gift -Silver Award of Zijin Award of Jiangsu Province

2013: China Top 10 Industrial Design Education, China Industrial Design Association

2012: Wuxi Leading Talents of Social Undertakings, Wuxi Municipal People’s Government

 

Recent academic activities:

- Served as a judge in some design competitions

DDF Top Ten Award, Dragon Design Foundation, 2014 & 2017

IXDA, International Interaction Design Association, 2014 & 2016

Hong Kong Smart Design Awards (HKSDA), 2016 & 2017

GMark, Japan Good Design Award, 2014

Product Design Award of the Canton Fair, Chinese Ministry of Commerce, 2013

China Excellent Industrial Design Award, Ministry of Industry and Information Technology, 2012

China Red Star Award, 2012, 2014, and 2016

Design competitions of Visual China, Haier, Lenovo, Dido, Sanyo, Whirlpool and other enterprises

 

- Part-time jobs or visits

2016: A part-time professor of Tianjin University

2015: A part-time professor of Macao University of Science and Technology

Dec. 2009: A part-time professor of Shenyang University of Technology

December 2009: he was employed by the Master Lecture Program (Creating Breakthrough Products) of Beijing Technology and Business University.

October 2008: he was employed by the Department of Information Design, Academy of Arts and Design, Tsinghua University, responsible for teaching Design Sociology

July 2008: he was invited by the Department of Industrial Design of the Academy of Arts and Design, Tsinghua University to teach two courses, i.e. Integrated New Product Development and Design Thinking, for the Skyworth Master of Engineering Class

June 2007: he was employed by the Overseas Scholar Lecture Program of Tsinghua University and taught graduate and Industrial Design juniors the Academy of Arts and Design, Tsinghua University for two weeks

January 2007: he was invited to hold a workshop at Beihang University

June 2004: he, together with Craig Vogel, former chairman of Industrial Designers Society of America, held two “Integrated New Product Development” training classes at Tsinghua University

 

- Some keynote speeches

“The First Principles of Design, a speech given at the closing ceremony of AE4: Data-driven Modeling and Design for Architecture and Environmental Integration, Vienna, Austria, 2019

“Humanity and Physical Systems in Experience”, a speech given at the opening ceremony of Huawei User Experience Conference 2019, Shenzhen, 2019

“Technology-Driven Organizational Innovation”, a speech given at the opening ceremony of TTF Trends Forum, Guangzhou, 2017

“Service Design: from Efficiency to Meaning”, SDN Shanghai, Shanghai, 2019

“Reflections on Opinion Leaders”, TEDx, Chengdu, 2018

“Service Design”, a speech given at the closing ceremony of China Service Design Conference 2018, Beijing, 2018

“The Choice of Organizations”, a speech given at the opening ceremony of the International Design Conference of Design in Organizations, Lausanne, Switzerland, 2017

“Technology-driven Organizational Innovation”, the 22nd National Industrial Design Academic Conference, Guangzhou, 2017

“Technology Transformation and Organizational Transformation”, a speech given at the opening ceremony of TTF Trends Forum, Shenzhen, 2017

“Strategic Positioning of Experience Design”, Alibaba UCAN Design Conference, Hangzhou, 2017

“Different Origins and Methods of Service Design”, Hong Kong Service Design Association Summit, Hong Kong, 2016

“The Power of Symbols”, TEDx, Chongqing, 2016

“From User Experience to Experience”, a speech given at the opening ceremony of IXDC Education Submit, Finland, 2016

“Meaningful and Memorable Experience”, a speech given at the opening ceremony of IXDC, Beijing, 2016

“From User Experience to Experience”, TEDx, Shanghai, 2015

“Education and Teaching of Industrial Design”, World Chinese Design Conference and National Annual Conference of Industrial Design Education, Changsha, 2015

“Creating Classics”, Review and Prospect of Modern Design Education in China, Wuxi, 2015

“Attributes and Qualities of Experience”, a speech given at the closing ceremony of UX Australia Conference, Sydney, 2014

“Interaction Design: From Physical Logic to Behavioral Logic”, National Annual Conference on Industrial Design Education, Guangzhou, 2013

“Design, Economy and Organizational Change”, Annual Conference of the Industrial Design Branch of Chinese Engineering Society, Shenyang, 2013

“New Fields, New Problems, New Countermeasures”, Redesign of Design Education, Wuxi, 2013

“Moments of Confusion”, “Designers and Books” Summit, New York, 2012

“Users’ Expectations and Enterprises’ Value Claims”, International Summit on Interaction Design, Chengdu, 2012

“Interaction Design and Organizational Innovation”, China Interaction Design Experience Week, Beijing, 2012

“Universal Properties of Complex Things”, National Annual Conference on Industrial Design Education, Tianjin, 2012

“From Hands of Individuals to the Hands of All”, IDSA National Conference, Boston, 2012

“Behavioral Nature of Interaction Design”, Biennial Meeting of International Conference on Interaction Design, Hong Kong, 2011

In May 2010, he was invited to give a speech titled Design and Business, 6th Jeju Forum, Jeju, ROK

In December 2010, he gave a keynote speech titled the Neglected Nature of Interaction, the First China Interaction Design Experience Day, Guangzhou

In October 2010, he gave a keynote speech titled Defining Interaction, 2010 National Industrial Design Education Annual Conference, Tianjin

In October 2009, he gave a keynote speech titled Interaction Design: The Frontier of Design Education, International Conference on Interaction Design (ICID), Beijing, 2009

In June 2009, he was invited to give a speech titled Information Structure and Visualization at the Annual Conference on Graphic Design Education in China, Dalian

In September 2008, he was invited to give a keynote speech at IDSA Annual Conference, Phoenix, USA

In September 2008, he was invited to give a speech at China International Industrial Design Summit Forum held in Ningbo

In December 2007, he was invited to give a speech at 2007 Annual Conference on the Work of Presidents and Deans of Design Schools and Departments, Guangzhou

In October 2007, he was invited to give a keynote speech titled Product Innovation in the Cultural Context and discuss about “teaching foreign students” at the first Joint Annual Conference of World Federation of Industrial Designers & Industrial Designers Society of America in 2007, San Francisco

In December 2006, he was invited give a speech titled Related Design at 2006 National Annual Conference on Industrial Design Education, Harbin

In April 2005, he was invited give a speech titled Globalization and Design at the Industrial Designers Society of America’s Central Region Annual Conference, Cleveland


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