Jason Huang

Creator of X Thinking™

Founder & CEO, TANG

Guest Professor, Tongji University, College of Design and Innovation


Jason Huang is the founder and CEO of TANG. Since the company’s founding in 2007, TANG has been using X Thinking to help create value for enterprises, such as Ant Financial, China Merchants Bank, Amway, Watsons, Xiao Guan Tea, KFC, Vanke, The Palace Museum, People's Daily, Mercedes Benz, WM Motor by improving the experience of over 2.1 billion of their customers. In addition to founding TANG, Jason also co-founded China’s first user experience (UX) professional organization, UXPA China, in 2004, which he served as Chairman for 10 years. He has delivered more than 100 invited speeches at conferences, forums, enterprises and universities both in China and worldwide. Jason is an invited guest professor of Tongji University, College of Design and Innovation, awarded “China’s Ten Most Outstanding Designers” by Dragon Design Foundation and selected as one of “China’s 100 Most Creative People in Business 2015” by Fast Company.


TANG has experience consulting in multiple industries including Smart eXperience, Consumer eXperience and Financial eXperience. In the Smart eXperience space, TANG has created product innovation for Porsche, Benz, Chery, Tencent and Samsung. In the Consumer eXperience space, TANG has helped facilitate consumption upgrade and organizational transformation with service design for IHG, Loreal, Watsons, Vanke and Burberry. In the Financial eXperience space, TANG has developed strategy plans for China Merchants Bank, Industrial Bank, Dacheng Fund and Ant Financial.


During Jason’s tenure as Chairman, UXPA China established the largest annual UX conference in the Asia-Pacific region, “User Friendly,” in 2005. The event has attracted over 5000 professionals from more than 350 enterprises, including Docomo, HSBC, SAP, Yahoo, Microsoft, Google, GM, Alibaba, Baidu, Huawei, Sina, and Sohu.


Jason has been invited to speak at events worldwide including SX Summit (2014-2016), Internation eXperience Design Conference (IxDC) (2016), Trends of Transformation Forum (TTF) (2016), TechCrunch Shanghai & Beijing (2015), User Friendly (2005-2013 & 2015), Next Finance (2013-2015), Tsinghua International Design Management Symposium  (2013), Next Bank Asia (2013).


Jason has served as a professor at Tongji University (2016), honorary director of UXPA China (2014-2016), chairman of UXPA China (2004-2013), board member of China Designers Association (2013), board member of UXPA International (2007-2011), committee member of Japan HCI international conference (2009), and as UI Design Expert for Samsung China (2007, 2009).


Master of Science (MSc) in Human–Computer Interaction at University of Bath

Bachelor of Engineering (BEng) in Computer Science at Southeast University in China 


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