Mr. Yang Guang (Qing Yun), Senior Director of Alibaba Group, is the head of Alibaba Consumer Business Group (Taobao, Tmall, Juhuasuan) UX Design team, and currently serving as the chairman of Alibaba UED Committee.

As the 1st generation of designer on e-commerce in China, he owns marvelous experience in product design and team management, participated and led the design of well-known events and products, such as 11.11 Festival of T-mall, Taobao on mobile, Wangpu, Lottery etc.

Leading a team serving for billions of consumers worldwidely, Qing Yun focuses on both theoretical research and design practice of internet product experience, brand design, service design, and intelligent design etc. Advocating on the design ecosystem for years, he is dedicated to maximize the business value through design, and driving the development of UX design in China.