Michel de Boer

Professor of Practice ,College of Design and Innovation ,Tongji University


1.    Research

 Innovation Branding Design


2. Academic and social Post

2010-Present  Founder and Creative Director of MdB Associates

2014-Present  Partner and Creative Director of De Boer Wang Studio2014-Present  Co-founder, Shareholder and Master educational programme of Branding, Identity and Public Space - De Boer Wang Studio


PresentMichel is a member of the professional organisations:

- Board of Dutch Designers (BNO)

- Designers and Art Directors Association United Kingdom (D&AD)

- Alliance Graphique International (AGI)


3.  Education Background

-1978  Bachelor Degree - Academy of Fine Arts and Higher Technologies, Rotterdam, currently Willem de Kooning Academy N.B.


4. Work Experience

1978-1979 Self-employed designer and freelancer of Michel de Boer. Design, Rotterdam, Netherlands

1980-1988 Senior Designer, Studio Dumbar, The Hague, Netherlands

1989-2003 Partner and Creative Director , Partner and Creative Director. Studio Dumbar, The Hague - Rotterdam, Netherlands and Frankfurt, Germany

1993-1995 Teacher, Academy of Arts and Design Den Bosch, Netherlands

1999-2006 Co-initiator/founder Facilion Identity Management, Netherlands

2004-2008 Professor, Identity and Communication Design, University. IUAV of Venice, Italy

2004-2011   Owner and Creative Director Studio Dumbar Netherlands

2004-2011 Initiator/co-founder Studio Dumbar Shanghai

2011-Present Founder of Dutch Design Academy, Netherlands/Shanghai

2011-2014 ProfessorComunicazione dImpresa, ISIA University of Urbino,  Italy

2011-2014 Advisor and Executive Consult on Branding, Willem de. Kooning Academy, Rotterdam, Netherlands




Year: January 2013

Title: Novum, World of Graphic Design, no.1

Page 64 – 65 ‘A Graphic Design Jewel hidden in the Italian mountains’ Author: Michel de Boer

Publisher: Erhardt D. Stiebner, Dr. Jörg D. Stiebner, Germany


6. Honors and Awards

2012 Granted with a unique position as a permanent jury member at the highly acclaimed Red Dot Award organization



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