FAN Fei (Michelle)

PhD. in Management, Associate Professor


Brief Introduction:

     Dr. Fan engages in the teaching and research of design innovation and entrepreneurship, and has established cooperation with Aalto University of Finland, Stanford University in the United States, and the University of St. Gallen in Switzerland in the field of design innovation education. She focused on learner-centered pedagogy in design innovation education based on her interdisciplinary learning, teaching and management experience. She is good at guiding students through theoretical study, analyzing uncertainty scenarios and limited resources, framing the problem, and the approach to innovation and entrepreneurship.


Research Fields

Design strategy and management, I&E educational research, Interdisciplinary innovation, Team research



1) Undergraduate courses: Design, innovation and entrepreneurship, Innovation methods and the fundamentals of entrepreneurship, Design Studio 5

2) Postgraduate courses: System innovation and design, Introduction to innovation and entrepreneurship, Innovation project studio, (Design) Business model


Academic and social Post

Reviewer for DMI, ADIM, JEE


Education Background

2006-2012 PhD. in Management, Tongji University

2001-2004 MA in Applied Linguistics, Tongji University

1997-2001 BA in English, Tongji University


Work Experience

2018-present Associate Professor, College of Design Innovation and Management, Tongji University

2017-2018 Assistant Professor, College of Design Innovation and Management, Tongji University

2004-2009 Lecturer, School of Economics and Management, Tongji University


Recent Representative Research Projects

  • 2020-2021, Research on industrial innovation ecological management and restoration in Shanghai in the post-epidemic period, funded by Shanghai Science and Technology Committee (Rank 6)

  • 2019/02-07, UK-China Creative Industries Partnership Development Grants,AH/T001178/1, Supporting Young People to Become International Creative Talents: Educational Enterprise Collaborations between Shanghai and Liverpool, funded by AHRC(PI from China)

  • 2017/07-2017/06, Case study on the evolution of innovative design capabilities in Shanghai firms: the emergence of conventions and coping with paradoxes, funded by Shanghai Science and Technology Committee (Rank 3)

  • 2016/06-2017/05, Research on the innovation method of design-driven "co-creation," funded by Shanghai Science and Technology Committee (PI)


Recent Representative Publications in English

  • Fei Fan, Xuanchen Liu, (Forthcoming) Recruiting Overseas Talents to Universities in Mainland China: Study of a "Double First-class Initiative" College, Chinese Education and Society.

  • Junming Fang, Fei Fan, The user-inspired business model for online video platform: A case study of Bilibili and its Generation Z users, DMI: ADMC 2020, virtual platform, 2020.08.03-08.07

  • Yongqi Lou, Fei Fan, Jin Ma. (2016). Mission D, an Interdisciplinary Innovation and venture Program at Tongji University. In Banny Banerjee and Stefano Ceri (Ed.),Creating Innovation Leaders, A Global Perspective (pp. 201-213). Switzerland: Springer.

  • Fei Fan, Minqiang Ni, Mingjie Zhu, Exploring Living Labs Approach in Public SectorInnovation: a design-driven initiative in Chinese urban community, ENoLLOpenLivingLab Days 2016 Conference, ENoLL 2016, Montreal, Canada,2016.08.23-08.26

  • Fei Fan, Zhou Lu, Designers in New Venture Team in China, The 20th dmi: AcademicDesign Management Conference, DMI 2016, Boston, USA, 2016.07. 28-07.29

  • Fei Fan, Tingan Tang, Timo Nyberg, Matti Hamalainen, Using Living Labs Methodology to design Entrepreneurship Education program in China, ENoLLOpenLivingLab Days 2014 Conference Proceedings, 66-74

  • Fei Fan, Zhou Lu, Danni Wang, Wenjia Zhou, Using PD6 to explore the initial collaboration between Chinese Companies and Chinese universities-experiments done by Sino-Finnish Centre, Tongji University, Proceedings of NordDesign 2014Conference, 164-172

  • Fei Fan, Designing the Sino-Finnish Pedagogical Program- A New Interdisciplinary and Multicultural Collaboration of Higher Education. Proceedings of the First International Symposium on Pedagogical Research, Shanghai: Tongji Press, 2013,213-217

  • Fei Fan, Chinese Students' Conceptions on a Sino-Finnish Joint Program of International Design Business Management. Proceedings of 2013 IEEE-TsinghuaInternational Design Management Symposium, Institute of Electrical and Electronics Engineerings, Inc. CFR31988-PRT, Printed in Beijing, China, 2013,361-365


Honors and Awards

Dr. Fan has won the first prize of Shanghai Teaching Achievement Award, the first prize of Tongji University Teaching Achievement Award (three times), the Hongda Award, the Yucai Award, the Outstanding Undergraduate Tutor of Tongji University



Email: 04050@tongji.edu.cn


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College of Design and Innovation, Tongji University