YANG Wenqing

Associate Professor/Assistant of Dean, College of Design & Innovation, TongJi University

General Manager, Loe Design

Shanghai Industrial Design Association, Director

Mobile Phone: 13301806660   

E-mail: loeyangwq@gmail.com


Academic Qualifications

1987 -1991: Industrial Design, Tongji University, China, Bachelor Degree

2007-2008: Experience Design, Konstfack, Sweden, MFA

Relevant Research Work

Engaged in product design for 20 years and focusing on the combination of product development and brand, Mr.Yang teaches product design and experience design in College of Design & Innovation, TongJi University, devotes himself to the experience design in product as well as the experience orientation in design and applies them to new trends research. As the general manager of Loe Design, he participated in a lot of projects, which already won many patents and awards both at home and abroad such as IF, Red dot, G-Mark. He also dedicates to providing brand-oriented product design and related design services to global manufacturing enterprises, e.g. Panasonic, Intel, etc. Through product design and design consultation, LOE helps the clients to win the market competition, to increase economic benefits and to promote brands. By building up a new platform with different directions including design methods, design trends and so on, LOE is able to do some basic research which is difficult for most enterprises and offer high level services for clients.


Awards & Activities Involved

2003   iF Design Award CHINA for LAMO “Lizhi Star” Water Dispenser

2003   iF Design Award CHINA for INNOMASTER NV-20D Bathroom Heater

2003   iF Design Award CHINA for EASTCOM “Beibeitong” Baby Mobile Phone

2005     Jury of IF Design Award, China

2005    “Growing with Chinese enterprises”, guest speaker, Business of Design week, Hong Kong

2006    China Industrial Design week& Wuxi International Industrial Design Exposition, guest  speaker, China

2006  “Design, battles for enterprises”, guest speaker, Shanghai Design Biennale, China

2007  “Design supports Business strategies”, guest speaker, Industry Design Development & Management Conference

2008  RedDot Design Award China for HUAWEI Modem

2009  Loe Design was awarded as “Shanghai Original Master Design Studio” by “Shanghai Municipal Economic and Informatization Commission” and “Shanghai Industrial Design Association”

2010  Jury of “China Laptop Design Award”

2011  Jury of “The 26th Shenzhen International Furniture Exhibition”


Main Publication Records

(1)    Yang Wenqing, BYCYCLE, Tongji University Press. 2010.08.

(2)    Yang Wenqing, 32=15+4 Tongji, Designskolen Kolding, Folkwang Bicycle for the World Expo 2010, Teaching Notes In Workshop, ALL Design, p99-101, 2009.12.

(3)    Yang Wenqing, Experience Design of Products, Reflection and Enlightenment, China Machine Press, p47-58, 2009.10.

(4)    Yang Wenqing, 2005 CES, All Design, p24-33, 2005.02.

(5)    Yang Wenqing, Form Development, DI, p73-78, 2001.01



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