Xu Yangbo

Associate professor, master supervisor

As the person in charge of “big data-driven innovative design” in the Research on Innovative Design Development Strategy, a major consulting project of Chinese Academy of Engineering, he once majored in both Computer Technology Application and Industrial Design. He has been committed to studying the experience value of “integration of design and technology” for a long time, stimulating and enhancing users’ motivation, efficiency and sense of mission in participating in economy.

Research orientation:

Design of New Retail Business Model

Integrated design of “new retail supply chain + new retail experience” system architecture, service system and profit model for the purpose of promoting consumption upgrading

New Retail Experience Design

Full-link design of the development of new retail intelligent technology + brand experience, service experience, gamified experience, and interactive experience for the purpose of enhancing users’ sense of participation

Intelligent Identification and Real-time Precision Service of Physical Store Users’ Behavior

Artificial intelligence-based real-time precision services, including physical store intelligently tracks and analysis of user’s whereabouts, and actively response to users’ hidden needs, for the purpose of accurate personalized services

Main courses:

Undergraduate courses:

Gamification Design for New Retail

Sensing Technology-based Live-Action Game Design and Interaction Design (Design of the Major of Media and Communication)

Service Design-based Gamification Design and Interactive Design (Design of the Major of Media and Communication)

Brand Innovation, Planning and Design

Design Technology

Graduate courses:

Gamification Design

Innovative Design and Entrepreneurship

Research on Brand, Service, Interactive and Collaborative Experience Design Practice of Smart Physical Stores

Big Data-driven Personalized Experience Design

 Design Strategy and Management

Program directions at the College of Design and Innovation

Vertical program: Media and Communication Design

Horizontal program: Interactive Design

 Supportive program: Innovative Design and Entrepreneurship

Awards

In 2017, the Yilang Home Furnishings of Xu Yangbo’s new retail team won the winning prize in Shanghai International Design Innovation Forum & Class-IV Design Peak Roadshow

In 2017, the Yilang Home Furnishings of Xu Yangbo’s new retail team won the Most Promising Investment Award in the Eighth-season Angel Matchmaking Roadshow of Tongji Venture Valley

A summary of graduate student papers supervised by him

[1] Xu Yangbo (supervisor), Fu Yibo, Research on the Design of New Retail Service System of Physical Commodities Associated with 3D Mobile-Terminal Scenes, a master thesis of Tongji University, 2017-2019

[2] Xu Yangbo (supervisor), Jia Ye, Research on the Gamification Design of New Retail Home Furnishings Hall that can Enhance Primary School Students’ Sense of Growth, a master thesis of Tongji University, 2017-2019

[3] Xu Yangbo (supervisor), Yu Yang, Research on the Design of Precision Service Experience Models in New Retail Scenes, a master thesis of Tongji University, 2016-2018

[4] Xu Yangbo (supervisor), Huang Weipeng, Using Strategy Games to Simulate and Evaluate the Operation State of a Service System, a master thesis of Tongji University, 2016-2018

[5] Xu Yangbo (supervisor), Huang Yue, Research on the Design of Gamification Models of Self-Organized Community Councils, a master thesis of Tongji University, 2015-2017

[6] Xu Yangbo (supervisor), Kang Yuting, Research on the Design of Mobile Device Interfaces based on Collaborative Recommendation Methods, a master thesis of Tongji University, 2014-2016

[7] Xu Yangbo (supervisor), Shen Xuwei, Research on the Gamification Design of Personality Tests, a master thesis of Tongji University, 2014-2016

[8] Xu Yangbo (supervisor), He Munong, Adaptive Precision Service Design Based on Big Data Thinking, a master thesis of Tongji University, 2013-2015

[9] Xu Yangbo (supervisor), Zhang Fang, Gamification Design of Brand Space, a master thesis of Tongji University, 2013-2015

[10] Xu Yangbo (supervisor), Xu Xin, Research on the Design of Enhancing Brands’ Collaborative Experience Through Gamification, a master thesis of Tongji University, 2012-2014

[11] Xu Yangbo (supervisor), Pan Di, Research on the Design of Children’s Collective Games and Integration of Interactive Modes of Children’s Multimedia Games, a master thesis of Tongji University, 2011-2013

[12] Xu Yangbo (supervisor), Dong Yizhou, Research on the Combination of Entertainment and Education in Children’s Educational Games, a master thesis of Tongji University, 2011-2013

[13] Xu Yangbo (supervisor), Ren Yuanbin, Brand Experience Design in Children’s Role-playing Game Paradise, a master thesis of Tongji University, 2011-2013

[14] Xu Yangbo (supervisor), Chen Fangfang, Application and Research of Game Design in Children’s Brands, a master thesis of Tongji University, 2011-2013

[15] Xu Yangbo (supervisor), Hong Xiao, Research on the Ways of Visual Expression of Multidirectional Projection, a master thesis of Tongji University, 2010-2012

[16] Xu Yangbo (supervisor), Zhang Lei, Design and Research on the Growth and Fun of Children’s Furniture, a master thesis of Tongji University, 2010-2012

[17] Xu Yangbo (supervisor), Pan Tao, Visual Expression of Parent-Child Animation Values, a master thesis of Tongji University, 2010-2012

[18] Xu Yangbo (supervisor), Xue Jing, An Innovative Food and Care Service System for Shanghai Children Based on Traditional Solar Terms, a master thesis of Tongji University, 2010-2012

[19] Xu Yangbo (supervisor), Li Jingbo, Research on the Ways to Change Attributes of Two-Dimensional Animation Characters, a master thesis of Tongji University, 2009-2011

[20] Xu Yangbo (supervisor), Shen Zhijiao, Research on the Theme Expression in Static Information Visual Design, a master thesis of Tongji University, 2009-2011

[21] Xu Yangbo (supervisor), Zhang Jianxiong, Research on the Experiential Props Design in Commercial Space, a master thesis of Tongji University, 2009-2011

[22] Xu Yangbo (supervisor), Zhang Ran, Research on Children’s Room Design Themes Based on Focus Needs, a master thesis of Tongji University, 2008-2010

[23] Xu Yangbo (supervisor), Chen Lina, Research on the Application of Oriental Image Visual Elements in Modern Design, a master thesis of Tongji University, 2008-2010

[24] Xu Yangbo (supervisor), Dai Jiayin, Research on Thematic Images of Brands’ Virtual Experience Community, a master thesis of Tongji University, 2007-2009

[25] Xu Yangbo (supervisor), Wang Mingqu, Research on IM Software Focus Interface Style Experience Design, a master thesis of Tongji University, 2007-2009

[26] Xu Yangbo (supervisor), Li Jun, Research on the Ways to Apply Brand Images to Graphic Virtual Communities, a master thesis of Tongji University, 2006-2008

[27] Xu Yangbo (supervisor), Gan Fei, Display Design in the Experience Era - Analysis and Research on Disruptive Display Factors, a master thesis of Tongji University, 2005-2007

[28] Xu Yangbo (supervisor), Li Hua, Research on Brand Alliance Value and Auxiliary Graphic Design, a master thesis of Tongji University, 2005-2007

[29] Xu Yangbo (supervisor), Jia Haijun, Research on Low-cost Ordinary Train Interior Design, a master thesis of Tongji University, 2005-2007

[30] Xu Yangbo (supervisor), Liu Jiping, Research on Dynamic Methods of Mascots, a master thesis of Tongji University, 2004-2006

[31] Xu Yangbo (supervisor), Li Yan, Research on the Ways to Analyze Print Advertisings that Satisfy the Desire of Self-confidence, a master thesis of Tongji University, 2003-2005

Academic and social post

A member of the Big Data Working Committee of China Innovation and Design Industry Strategic Alliance

A member of the Information and Interactive Design Committee of China Industrial Design Association

General Manager of Yilang Innovative Design

Co-founder of Shanghai Cloud Base “Design and Fashion Big Data”

Head of IBD Innovation Business Incubation Acceleration Camp

A review expert of the Academic Degree Center of the Ministry of Education

A degree thesis review expert of Shanghai Education Evaluation Institute

Education Background:

1983: earned the degree of Bachelor of Applied Computer Technology from Nanjing University of Science and Technology

1990: earned the degree of Master of Industrial Design from Guangzhou Academy of Fine Arts

Work Experience:

May 2009 – present: working as an associate professor at Tongji University College of Design and Innovation

Jul. 1990-May 2009: worked as an associate professor at the Department of Art and Design of Tongji University

Jul. 1990-Sep. 1999: worked as a lecturer at the Department of Art and Design of Tongji University

 Jul. 1983-Aug. 1987: worked as a weapons design engineer in Group 5208 of former Ministry of Weapons Industry

Representative research results and works

[1] Person in charge of the “Big Data-Driven Innovative Design” in the Research on Innovative Design Development Strategy, a major consulting project of Chinese Academy of Engineering. Results: Big Data-driven Adaptive Innovative Design, Big Data-Driven Brand Experience Design, 2013/1-2014/1

[2] Specific Fund for Research on Class-IV Peak Design Disciplines in Shanghai: Research on Mobile-Terminal 3D Component Attribute Intelligent Collocation Technology for Gamification Service System Design, 2017-2019

[3] Vertical Project: Feasibility Studies of Experience Models for Enhancing Chinese Cultural Identity, 2017.3.1-2020.2.28

[4] Horizontal Project: Evaluation of the Value of Multi-Directional Projection in Kindergarten Theme Exploration Teaching Games, 2012.1-2013.8, as the person in charge

[5] Business project: System architecture design, technology development, service design, brand design and interactive design of Yilang Home Furnishings’ new retail intelligent platform (Shanghai Yilang Enterprise Image Design Co., Ltd.), 2017.3-2018.3, as the person in charge

[6] Business project: System architecture design, technology development, service design, brand design, interactive design of ABS Home Furnishings’ new retail intelligent platform (ABS Home Fashion Holdings Limited), 2017.5-2018.5, as the person in charge

[7] Business project: System architecture design, technology development, service design, brand design, interactive design of HOW (Good Choice) Home’s new retail intelligent platform (Suzhou Bomeng Home Building Materials Co., Ltd.), 2017.7-2018.6, as the person in charge

[8] Business project: Interactive Design of Baosteel Yigang Steel Union intelligent logistics platform (Shanghai Steel Union Logistics Co., Ltd.), 2017.3-2018, as the person in charge

[9] Commercial project: Service design, interactive design, gamification design, APP extension development of ROK Aibert Preschool Education Robot (Jia Shi Da Robot Co., Ltd.), 2015/3-2015/12, as the person in charge

[10] Commercial project: Brand planning and design, service design and interactive design of “Huibo Robotics” (Jiangsu Huibo Robotics Technology Co., Ltd.), 2015/3-2015/12, as the person in charge

[11] Commercial project: “Jingze Indoor Air Quality Management” environmental protection brand planning and design, service design, gamification design, interactive design (Shanghai Eayco E&P Technology Co., Ltd.), 2014/3-2015/3, as the person in charge

[12] Commercial project: “Xiaozhi O2O Smart Community” IoT intelligent hardware APP opening, interactive design and brand planning and design project (Shanghai Lvxin Net Technology Co., Ltd.), 2014/6-2015/6, as the person in charge

[13] Commercial project: “Zenesis Biotechnology” brand planning and design, service design, gamification design, interactive design (Shanghai Zenesis Biotechnology Co., Ltd.), 2013/1-2014/12, as the person in charge

[14] Commercial project: “Wuyue Silver Ornaments” brand planning and design, environmental design, service design, gamification design, interactive design, e-commerce platform development, ERP management system development (Suzhou Chuanxi Jewelry Co., Ltd.), 2013/1-2014/5, as the person in charge

[15] Commercial project: Japanese Inada massage chair’s accession into China, brand design, environmental design, service design project (Japan Inada Company), 2009/10-2012/12, as the person in charge

[16] Commercial project: “Frog Prince” brand planning and design, environmental design, service design (Foshan Frog Prince Clothing Co., Ltd. in Guangdong Province), 2009/6-2010/2, as the person in charge.

[17] Commercial project: “Leyangyang Niuyinglun Flooring” brand planning and design, environmental design, service design, and interactive design (Shanghai Lizhong Wood Industry Co., Ltd.), 2010/5-2011/5, as the person in charge

[18] Commercial project: “Rongdeng Flooring” brand planning and design, environmental design, service design, interactive design (Jiangsu Zhongxin Desai Wood Product Co., Ltd.), 2010/12-2011/4, as the person in charge

[19] Commercial project: “Allbright Home Textile” brand planning and design, environmental design, service design, interactive design (Zhejiang Allbright Home Textile Co., Ltd.), 2010/8-2012/4, as the person in charge

[20] Commercial project: “Baosteel Yigang” group brand and branch brand planning and design, environmental design, service design, interactive design (Shanghai Yigang Materials Co., Ltd.), 2004-2011, as the person in charge

Representatives papers

[1] Xu Yangbo, “Based on Action-Personality Data Mining, Research of Gamification Emission Reduction Mechanism and Intelligent Personalized Action Recommendation Model”, HCI International 2015

[2] Xu Yangbo, Gamified Medical 3D Animation Short Film, ALLDESIGN Grand Design, 2013, May/June

[3] Xu Yangbo, Chen Lina, Brief Analysis of the Use of Techniques and Emotional Transmission in Advertising Creativity, Consume Guide, 2009, Vol.17

[4] Xu Yangbo, Lan Bo, Motion Design, Grand Design, 2006, Vol. 2, 28 ~33

International exchanges and activities:

[1] Presented a paper titled “Based on Action-Personality Data Mining, Research of Gamification Emission Reduction Mechanism and Intelligent Personalized Action Recommendation Model” at HCI International 2015, Los Angeles, USA

[2] In 2017, the Yilang Home Furnishings of Xu Yangbo’s new retail team won the winning prize in Shanghai International Design Innovation Forum & Class-IV Design Peak Roadshow

[3] In 2017, the Yilang Home Furnishings of Xu Yangbo’s new retail team won the Most Promising Investment Award in the Eighth-season Angel Matchmaking Roadshow of Tongji Venture Valley

[4] On November 20, 2014, gave a speech titled “Big Data-Driven Adaptive Innovative Design” at the Research on Innovative Design Development Strategy Conference of Chinese Academy of Engineering

[5] On August 29, 2014, gave a speech titled “How can gift companies make a change and be upgraded to develop their brands?” at 2014 China (Shanghai) International Gift, Promotional Products, Household Goods Creativity Exhibition.

[6] On July 25, 2014, gave a speech titled “big data-driven integration of brand design, service design and gamification design” during Shanghai Cloud Base Fashion Design and Big Data event:

Contact information:

yangbo@ewaves.com.cn

www.ewaves.com.cn