Ph.D.; Professor

Research Interests

customer behavior, marketing research, strategic design, collaborative design, design education

Service to the Community

Within the Netherlands

Chairman board Design Initiatief

Chairman of D-Incert

Chairman of evaluation committee of HAN automotive research

Chairman MOA for selection best market research agency in the Netherlands

Chairman of Education Advisory Committee for Marketing department at VU

Member of PhD defence committees at universities in Delft, Eindhoven and Amsterdam

Member of the advisory board of IOP-IPCR

Member of full professor appointment committee TUe

Masterclass Electric Mobility at Den Haag Campus (Ministry of Transport)

Elsevier Debate on Electric Mobility (with article in Elsevier)

Chairman of the International Scientific Advisory Board of the Creative Industries Scientific Program (CRISP) in the Netherlands

Member of evaluation committee of Premsela (design) and NAI (Architecture)

Member of NQA evaluation committee of master program Industrial Innovation

Member of the jury of HBO MKB and International (RAAK) research projects

Member of the Advisory Board of the Dutch Design Awards

Member of the editorial board of Management Executive

Within Hong Kong

Director of Hong Kong Design Centre

Director of PMQ Management Company Limited

Advisor of Hong Kong Designers Association Limited

Member of jury panel for the 2012 Hong Kong Institute of Architects (HKIA) Annual Awards

Steering Committee Member of “Hong Kong Interior Design Industry Guideline – Education & Practice” of Hong Kong Interior Design Association (HKIDA)

Member of the jury of HK Smart Gifts Design Awards 2014

Member of the jury of the 57th International Mathematical Olympiad (IMO)

Honorary Committee Members of L’ECOLE Hong Kong

Education Background

1987-1992, Ph.D. in Industrial Design Engineering, Delft University of Technology

1985-1987, MA in Economic Psychology, Tilburg University

1982-1985, BA in Psychology, Tilburg University

Work Experience

2012 – present, Dean, School of Design, Hong Kong PolyU

2005-2012, Dean, Faculty of Industrial Design Engineering, Delft University of Technology

2002-2005, Professor of Marketing, Vrije Universiteit Amsterdam

1997-2005, Manager, Marketing Research and Strategy, Philips Domestic Appliances and Personal Care

1995-1997, Manager, Human Behavior Research, Philips Design

1993-1994, Assistant Professor of Economic Psychology, Tilburg University

1991-1992, Academic Asistant, Military Service, Royal Military Academy Breda

Selected Publications

Journal papers

[1] Bont, C.J.P.M. de (2014), “Design Education and Strategy in China”. Mechanical Engineering Trends, Volume 2, No. 171, 32-36.

[2] Van Wee, B., Maat, K. and De Bont, C. (2012), Improving Sustainability in Urban Areas: Discussing the Potential for Transforming Conventional Car-based Travel into Electric Mobility. European Planning Studies 20 (1):95–110.

[3] Gemser, Gerda, Cees de Bont, Paul Hekkert and Ken Friedman (2012). "Quality perceptions of design journals: The design scholars’ perspective." Design Studies, Volume 33, Issue 1, January 2012, Pages 4–23.

[4] Parmar, VS , Keyson, DV & Bont, CJPM de (2009). Persuasive technology to shape social beliefs: a case of persuasive health information systems for rural women in India. Communications of the association for information systems, 24, 427-454.

[5] Vanhamme, J. and C.J.P.M. de Bont (2008), “Surprise gift”, purchases of small electrical appliances: implications for retailers and manufacturers. Journal of Retailing 84 (3), 354-369.

[6] J.P.L. Schoormans, R.J. Ortt and C.J.P.M. de Bont (1995), Enhancing concept test validity by using expert consumers. Journal of Product Innovation Management, 12, 153-162.

[7] Bont, C.J.P.M. de, J.P.L. Schoormans (1995), The effects of product expertise on consumer evaluations of new product-concepts. Journal of Economic Psychology, 16, 599-616.

Books & edited books

[1] Bont, C.J.P.M. de, E. Den Ouden, H. Schifferstein, F Smulders and M. van der Voort (eds.) (2013). Advanced Design Methods for Successful Innovation. Den Haag: NL Agency, Design United, Ministry of Economic Affairs.

[2] M. van Hamersveld and C. de Bont (2007) eds, Market Research Handbook, fifth edition. John Wiley and sons.

[3] Bont, C.J.P.M. de (2006). In de wetenschap van succesvolle producten. Oratie 7 juni 2006 Faculteit Industrieel Ontwerpen. Delft: Technische Universiteit Delft.

[4] Bont, C.J.P.M. de, H. Joosten-Ma, R. van Rozen, S. Schultz-Du Bois and S. Struyck (2004), Consumer Insight Generation and Concept Validation. Amersfoort, the Netherlands: Philips report.

[5] S. Vastenhout, M. Tonkens and C.J.P.M. de Bont (2000), A Roadmap for the Strategy Process of Philips DAP. Groningen, the Netherlands: Philips report.

[6] Gal, R., K. Luijten and C.J.P.M. de Bont (1996), Delight the Customer, Define Products that Meet Customer Needs. Eindhoven, the Netherlands: Philips report.

Book Chapters

[1] Smulders F. and C.J.P.M. de Bont (2013). Design Research: Purpose, Dynamics and Progress. In: Bont, C.J.P.M. de, E. Den Ouden, H. Schifferstein, F Smulders and M. van der Voort (eds.) (2013). Advanced Design Methods for Successful Innovation. NL Agency, Design United, Ministry of Economic Affairs.

[2] Bont, C.J.P.M., de and F. Smulders (2013). Introduction to Advanced Design Methods. In: Bont, C.J.P.M. de, E. Den Ouden, H. Schifferstein, F Smulders and M. van der Voort (eds.) (2013). Advanced Design Methods for Successful Innovation. NL Agency, Design United, Ministry of Economic Affairs.

[3] Moons I., De Pelsmacker P. , De Bont C.J.P.M. (2011). The Motivational Power of Emotions and Habits for the Intention to Adopt an Electric Car, Macroeconomics and Beyond, Essays in Honnor of Wim Meeusen. Guido Erreygers and Mieke Vermeiren, eds. Garant, Antwerp-Apeldoorn. Chapter 18.

Conference proceedings papers

[1] Bergema, C.P.A.M., Valkenburg, AC, Kleinsmann, MS & Bont, C.J.P.M. de (2013). Elucidating Interests in Whole-System Design Proceedings of the 19th international conference on engineering design, ICED'11 (The Design Society. Under Review.

[2] Bergema, CPAM, Valkenburg, AC, Kleinsmann, MS & Bont, C.J.P.M. de (2011). Exploring collaboration in a networked innovation project in industry. In TJ Howard, K Mougaard, TC McAloone & S Thorp Hansen (Eds.), Proceedings of the 18th international conference on engineering design, ICED'11 (pp. 211-220). s.l.: The Design Society.

[3] Moons I., De Pelsmacker P., Bont C.J.M.P. de (2011). Electrifying Car Brands. Diversity and unity: Proceedings of the 4th IASDR Conference. Delft, 2011.

[4] Moons, IMR, Bont, C.J.P.M. de & Pelsmacker, P de (2010). The motivational power of emotions and habits for the intention to adopt an electric car. In s.n. (Ed.), Proceedings of the 7th International Conference on Design and Emotion (pp. 1-10). Chicago: IIT Institute of Design.

[5] Moons, IMR, Pelsmacker, P de, Bont, C.J.P.M. de & Standaert, A. (2010). The extended decomposed theory of planned behaviour. A framework for investigating the adoption process of electric cars. In s.n. (Ed.), 39th EMAC Conference, the six senses - the essentials of marketing (pp. 1-9). Copenhagen: EMAC.

[6] Bergema, C.P.A.M., Valkenburg, R, Kleinsmann, MS & Bont, C.J.P.M. de (2010). Exploring networked innovation; results of an exploration and the setup of an empirical study. In s.n. (Ed.), ServDes. 2010 (pp. 1-10).

[7] Moons, I, Bont, C.J.P.M. de, Pelsmacker, P de & Standaert, A. (2009). The motivational determinants in adopting sustainable products. In S.n. (Ed.), Proceedings of the IASDR2009 "Design Rigor & Relevance" (pp. 1-13). Seoul: Korean Society of Design Science.

[8] Parmar, VS , Keyson, DV & Bont, C.J.P.M. de (2008). Persuasive technology for social beliefs of rural women in India: an approach based on the theory of planned behaviour. In H Oinas-Kukkonen (Ed.), Third international conference, persuasive 2008, proceedings Vol. 5033. Lecture notes in computer science. Berlin: Springer.

[9] Parmar V, Keyson, DV, C.J.P.M. de Bont (2007). Shaping social beliefs: A community sensitive health information system for rural India. In IFIP International Federation for Information Processing, Vol. 241, Home Informatics and Telematics: ICT for the Next Billion, Venkatesh, A, Gonsalves, T, Monk, A, & Buckner, K. (Eds.) Springer, 133-143.

[10] Bouten, LM, Hultink, HJ, Bont, C.J.P.M. de & Leeuwen, N.P.G. van (2007). The impact of fit measures on the evaluation of a new product: an application to co-branding and brand extension. In PS Gopalakrishnan (ed.), Brand alliances - New models of networking (pp. 87-100). Hyderabad: The Icfai University Press.

[11] Bont, C.J.P.M. de (2006), The economic potential of industrial design engineering. Ljubljana, Slovenia: Proceedings of the Tools and Methods of Competitive Engineering.

International Exposure

Keynote and other Presentations

[1] Talk and workshop at Creativity Week 2014 of Bangkok University in Bangkok, Thailand

[2] Keynote at 2014 Hangzhou Asia Design Management Forum (ADM), Beijing in Hangzhou, China

[3] Keynote at the 2014 China (Wuxi) International Design Expo Summit Forum & Redesign Design Education International Conference III in Wuxi, China

[4] Keynote at the 2nd International Conference on Innovation and Entrepreneurship (ICIE) 2014 of Bangkok University in Bangkok, Thailand

[5] Keynote and Co-executive Chair at International Conference on Interaction Design (ICID) 2013 of Tsinghua University, Academy of Art and Design, in association with Carnegie Mellon University, School of Design and HK PolyU, in Beijing, China

[6] Keynote at 2013 Hangzhou Asia Design Management Forum (ADM), Beijing in Hangzhou, China

[7] Keynote at 2013 China Interaction Design Experience Week of Interaction Design Committee (IxDC) in Hangzhou, China

[8] Keynote at China University Industrial Design Education Seminar (CUIDES) 2013 of 2013-2017 National Instructive Committee of Industrial Design Education (China) and Guangzhou Academy of Fine Arts (GAFA) in Guangzhou, China

[9] Keynote at China-Australia Centre for Sustainable Urban Development Symposium of University of South Australia in Adelaide, Australia

[10] Keynote at International Conference on Paradigm for Design Education (ICPDE) 2012 of National Yunlin University of Science and Technology (Yuntech) in Taichung, Taiwan

[11] Keynote at the ASEAN’s Creative Economics: Educating Tomorrow’s Leaders- Thailand Forum in Bangkok

[12] Keynote at Design Engineering Workshops (DEWS) 2012 in Seoul

Professional Engagement

[1] Steering Committee Member of Design Engineering Workshop 2014 (DEW 2014) in Taipei, Taiwan

[2] Member of the Organizing Committee and Evaluation Committee of the China Universities Industrial Design Competition 2014 in Shunde, China

[3] Steering Committee Member of Design Engineering Workshop 2013 (DEW 2013) in Fukuoka, Japan

[4] Member of Asian Liaison Committee and Session Chair of International Conference on Engineering Design (ICED) 2013

[5] Member of the Jury of the China-UK University Low Carbon Design Competition 2013 in Changsha, China

[6] Member of the Jury of the China-UK University Low Carbon Design Competition 2012 in Guangzhou, China

[7] Member of Advisory Committee on the Establishment of a New Faculty of Design, University of Macau

[8] Member of Committee of Reference, Board of Ph.D. in Design of Politecnico di Milano