De Boer Wang Studio - Branding Public Space Research Lab Founded in Tongji D&I

De Boer Wang Studio—Branding Public Space Research Lab—was founded at Tongji D&I on December 15. The lab is co-led by Professor WANG Min and Professor Michel de Boer. At the opening ceremony, Professor WU Guangming, the Assistant President of Tongji University, expressed his congratulations and emphasized the importance of Design and Innovation in the current society.


Dean LOU Yongqi welcomed Professor WANG Min and Professor BOER and expressed his appreciation to them for joining the Tongji team. He noted that as more and more experts come on board the boat of Tongji it will develop into a large seagoing vesselthat can push forward the development of Shanghai and China.


Professor WANG and Professor BOER are both masters in the international design world. With the support of Tongji University, this lab will focus on branding and design of public space in cities of China. In doing this it will contribute to the general strategy of the Design subject under the Category IV Peak Discipline Construction Program, and the culture construction of Shanghai and other emerging cities. 


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