Emerging Practice Design Research and Education Conference 2017 Keynote Speakers

EPC2017 will focus on society, exploring complex systems by inquiring into social goals, needs, and approaches. We will carry the insights of this year's conference forward in EPC2018 by extending the focus to the technological sphere of DesignX. Registration here:


Echoing the theme of Tongji Design Week 2017 — “New World” — EPC2017 will specifically invite young scholars from the BRIC countries and developing regions to share their practices and insights on “The Social World.” We also invite leading scholars from around the world to enrich the conversation. EPC2017 will include a special discussion session to develop these ideas. 

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David Mocarski

Title:Creativity and Matters of the Heart

David Mocarski, Department Chairman, Graduate & Undergraduate Environmental Design at Art Center College of Design, Principal& Founder: Arkkit Forms Design Los Angeles.

David Mocarski has explored the boundaries of the creative process for more than forty-five years. He has been instrumental in the development of Art Center’s Environmental Design program and its focus on “Designing Spatial Experience”. Many of his students have gained significant global recognition for their efforts. His sponsored studios with Bernhardt design have defined a new model for how industry interfaces with education. He has been instrumental in the evolution of Art Center’s International Study Abroad programs in Copenhagen “Designing Index”, Fresh Eyes and TESTLAB Berlin 1-6 and Pacific Rim 1-12 Tokyo, Japan and has worked closely with DesignMatters on Humanitarian projects for: GE Healthcare Africa project and Un Techo Para Chile “Safe Agua Chile, Peru and Columbia”, “Safe Ninos 1&2” Chile and “Living Home India”.

Mocarski holds a Masters of Fine Arts degree from the University of Santa Barbara, CA and his Undergraduate from Cooper School of Art. He has presented lectures at “TedX” Long Beach, “Pan-Asia” Korea, “Designing Designers” in Milan Italy, “EVENT Design Conference” in New York, as well lectures and presentations in Berlin, Copenhagen, Tokyo, Shanghai, Beijing, Quito Ecuador, India and London.

Among awards from professional societies are: Five Best of NEOCON Gold Awards, Critics Choice Award Best of NEOCON, Merit Awards from “How” magazine, Creativity/ Graphics, American Corporate Identity, a gold medal from the Society of Illustration, New York and four Creativity Awards for packaging design and Gold and Silver medals from IDSA/IDEA and numerous other competitions & organizations from around the world.


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Richie Moalosi

Title:The Integration of the Philosophy of Ubuntu in Co-creating Community Projects

Richie Moalosi is an Associate Professor and Head of Department of the Industrial Design and Technology at the University of Botswana. His specialization and research interest areas include the following: Culture and design, Design education, Sustainable design and social innovation. He has also published extensively in international peer-reviewed journals and presented at many international conferences.


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 Carla Cipolla

Title:Designing for Interpersonal Relational Qualities: Insights from Brazil

Carla Cipolla has been involved since 2004 in projects on design for social innovation in Europe, Africa and in Brazil where she is now professor of the Universidade Federal do Rio de Janeiro – UFRJ, the University of Brazil. 

She is international coordinator of DESIS Network (Design for Social Innovation and Sustainability) and coordinator of the UFRJ DESIS Lab, which is one of the founding members of the Network. Her research and design activities in this group are focused on design for social innovation and service design, emphasizing international cooperative and comparative projects of relevance to specific Brazilian issues. Carla was awarded her PhD in Design at Politecnico di Milano in 2007, where she started up a research and design activity on the interpersonal relational qualities of social innovations.



 Zhang Linghao


Title: Designing for Vision

Zhang Linghao,Dean, Professor and PhD Supervisor of School of Design in Jiangnan University.Prof. Zhang is actively engaged in national academic associations and activities. He is the vice chairman of China Industrial Design Association, deputy director of the National Coordination Group in MA.Eng Education, editorial member of Creation and Design Journal, judge of CEID, as well as a visiting scholar in Polytechnico Di Milano. He has been selected in the Ministry of Education New Century Excellent Talents Supporting Plan, and the Jiangsu Province “Six Talents Summit” Talent Project.

His research interests focus on system innovation design and strategy, contemporary design innovation methods, user experience and brand innovation. He explores design education, research and practice in these fields. Prior to teaching at Jiangnan University, Prof. Zhang works as a design practitioner in management and research, and grasps the international frontier of design concepts and innovative methods. He initiated the Design for Transition International Design Conference, and was selected as the Top 10 Educators in the First China Top Ten Industrial Design Award in 2011.

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Kaja Tooming Buchanan

Title:Home as a Cultural Environment: Transitional Meaning and the Process of Becoming in Healthcare

Kaja Tooming Buchanan is Professor of Design Theory, Practice and Strategy in the College of Design & Innovation at Tongji University, Shanghai, China. She is also Director of the Experience Design Lab at the College of Design & Innovation. She works in complex organizational environments with special focus on user research, design theory and strategy. Her interest lies in creative projects that impact organizations and society at large, especially the experience of people in social interaction in complex social and cultural environments. She investigates the positive social influence of design through perception, the construction of meaning, and the forms of experience in human interaction and services. She received her Ph.D. in Design from the Faculty of Fine, Applied, and Performance Arts at Göteborg University, Sweden in 2007. Her doctoral work was practice --- based design research, guided by the strategy of Productive Science and Poetics. As a practicing artist and designer, she has had more than ten solo exhibitions, participated in a dozen international group exhibitions, and she has received more than twenty cultural and research grants and fellowships. Kaja Tooming Buchanan lives and works in the United States.




 Eduardo Staszowski, Lara Penin

Title:Teaching the Next Generation of Transdisciplinary Designers

Eduardo Staszowski, Ph.D. Associate Professor of Design Strategies, Parsons School of Design, The New School

Eduardo Staszowski is an Associate Professor of Design Strategies at Parsons School of Design at The New School. Eduardo is cofounder and director of the Parsons Design for Social Innovation and Sustainability Lab, and his current research interests center on the intersection of design, social innovation, and public policy, which has as its core the development of experimental yet practical approaches to enhancing participation in policy development and public service design.

Lara Penin, Ph.D. Associate Professor of Transdisciplinary Design

Parsons School of Design, The New School

Lara Penin is an Associate Professor and Director of the Transdisciplinary Design Graduate Program at Parsons School of Design. Lara is also cofounder of Parsons Design for Social Innovation and Sustainability Lab. In her work Lara seeks to explore the agency of service design to effect positive social change towards sustainability while bridging the gap between the innovation of design pedagogy and practice.



Lou Yongqi


Title:Shanghai Experiments: Emerging Design-driven Social Practices

Lou Yongqi, professor, Dean of the College of Design and Innovation at Tongji University.Prof. Dr. Lou Yongqi is Dean of the College of Design and Innovation at Tongji University in Shanghai. He is a full professor at Tongji, Visiting Professor at Aalto University in Finland and Politecnico di Milano in Italy. Lou is a leading figure in sustainable interdisciplinary design education, research, and practice. He was one of the first designers in China to connect social innovation and sustainable design thinking with rural development. Lou has been the pioneer in China for design-driven innovation education that connects design, business, and technology. He also furthers this agenda through international collaboration. Lou is the board director of World Design Organization (ICSID). He is Founding Executive Editor of She Ji — the Journal of Design, Innovation, and Economics published by Tongji University and in cooperation with Elsevier. He is the Editorial Board Member of the journal Design Issues published by The MIT Press, Journal of Visual Arts Published by Taylor & Francis. Lou currently chairs the international advisory board of University of Applied Arts University Vienna, and he serves on the advisory boards of the Alta Scuola Politecnica in Italy, Kolding Design School in Denmark, the DESIS Network. He was invited as the keynote speakers in many top conferences such as IFI2017, IDSA 2016, ACM CHI 2015, WDC 2014 Design Policy Conference, IIT Design Strategy 2013 etc. In 2014, the President of Finland honored Lou with the Order of the Lion of Finland as a Knight, First Class.


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Alpay Er

Title:From Design to Social Design in Turkey: Opportunities and Limitations of Social Design in an Emerging Context

Alpay Er is professor and chairperson of the Industrial Design Department at Ozyegin University (OzU) in Istanbul, Turkey.Professor Alpay Er is the chairperson of the Industrial Design Department at Ozyegin University (OzU) in Istanbul, Turkey. After studying industrial design at Middle East Technical University (METU) in Ankara, he completed his PhD at Manchester Metropolitan University in the UK (1994). Previously he worked Istanbul Technical University (ITU) where he also served as Chair of the Industrial Design Department from 2006 until 2013. Between 2011 and 2013, he was a board member of International Council of Societies of Industrial Design

(ICSID – WDO since 2015). Worked as a visiting professor at the Universita Degli Studi Della Campania, Naples, Italy in 2017 spring semester, Prof. Alpay Er currently serves as a member of the Board of Directors of World Design Organization (WDO). His areas of academic expertise include design management and strategy, design policy, history, and education in emerging economies. His works appeared in journals such as Design Issues, Journal of Design History, and Asian Design Journal, and were translated into Chinese, German, Italian, Korean and Portuguese. Professor Alpay Er is a fellow of Design Research Society (FDRS), and a contributing editor of Design Issues (MIT Press).

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Maria Nyström Reuterswärd

Title:REALITY STUDIO - a Timely Acdemy

Maria Nyström Reuterswärd is professor in architecture/design at the Academy of Design and Crafts, Faculty of (Fine, Applied and Performing) Arts, University of Gothenburg/GU and Department of Architecture/Civil Engineering, Chalmers University of Technology.

Nyström was Cullinan professor at Rice University, Houston 2001 and associate professor at Lund University for 15 years. She has a licentiate degree in building sociology and a PhD in building science. She hold the prize, “Swedish Women of the Year 2000” SWEA, Swedish Women’s Educational Association. 

Nyström was main researcher (20 years) in Vietnam for building climatology (Ministry of Construction) based on fieldwork, prototyping, computer science, full- scale laboratories and demonstration buildings. She was research leader for development of stove and kitchen design and set up an institute for climatology i.e. building regulations.

Nyström is working with design research for extremes in cooperation with NASA, Johnson Space Centre Houston. She started the master programme Reality Studio (1995) in Vietnam and East Africa at Lund University. It is now run at Chalmers in connection with the centre MISTRA Urban Futures (in Gothenburg and Kisumu) in cooperation with Maseno and JOOUST universities in Kisumu. Common research areas are marketplaces and eco-tourism.

Nyström is board member of Faculty of Arts, active researcher and member of the management group at Swedish Mariculture Research Centre SWEMARC (in cooperation with College of Design and Innovation), in the board Centre for Tourism/ GU. Other commitments are Sida, UN-Habitat, FAO, WHO.


 José Allard

Title: Public Innovation Laboratory UC: Improving Chilean Public Services though Design

José Allard,Director Escuela de Diseño UC & Director Laboratorio de Innovación Pública UC (Lip),Pontificia Universidad Catolica de ChileJosé Allard obtained his undergraduate and master degree in the United States (BFA the Corcoran School of Art, Washington, DC / MFA California Institute of the Arts, Los Angeles, CA). He obtained his PhD at the Polytechnic of Milan, Italy, where he was also lecturer and researcher at the Visual Communication Unit.He is an associate professor and researcher at Pontificia Universidad Católica de Chile, where he is currently the Dean of the School of Design. He also leads various projects and consultancy on information design for public and private institutions. In 2013 along academics from the School of Design and researchers from the Center for Public Policy he formed the Public Innovation Laboratory where he is currently one of its Director.

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Prasad Shetty

Title: Encountering Goats, Ghosts and Follies

Prasad Shetty, Associate Professor, School of Environment and Architecture

Prasad Shetty is an urbanist based in Mumbai. In 2003, he co-founded an urban research network, Collective Research Initiatives Trust (CRIT). In 2013, he co-founded the School of Environment and Architecture (SEA). He is trained as an architect (Mumbai University) and specializes in urban management (Erasmus University, Rotterdam). He currently works as an Associate Professor at the School of Environment and Architecture. Earlier, he has worked as – Secretary, Mumbai Metropolitan Region – Environment Improvement and Heritage Conservation Society; Urban Manager, Mumbai Metropolitan Region Development Authority; Lecturer, Kamla Raheja Institute for Architecture; Independent Fellow, SARAI-CSDS, Delhi; Consulting Urban Management expert, Town Administration of Mendefera, Eritrea; and Expert Member, Dadra–Nagar Haveli Planning & Development Authority. His work on contemporary urbanism takes different forms - writings, drawings, mixed-media works, storytelling, teaching, conversations, walks, planning and spatial interventions. Some of his recent works include: ‘Being Nicely Messy’ (for Audi Urban Futures Awards) – propositions on future urban mobility in Mumbai; ‘Gurgaon Glossaries’ (for Sarai Reader 9 exhibition, Gurgaon, and Tenth Architecture Biennial, Sao Paulo) – compilation of terms that emerge while a new city settles; ‘Transactional Objects’ (Venice Biennale, 2015) – art installation on urban form of Mumbai. He was also one of the architects for the Eleventh Shanghai Biennale, 2016.


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 Hyejin Lee

Title: Does Policy Matters to System Design?

Hyejin Lee, CEO at THE MEME DESIGN | Associate professor of Practice at the college of design and innovation, Tongji University.

Hyejin believes that Authentic Design Thinking can change the world, both as tangible products and intangible service systems. With this vision she founded THE MEME in 2006. The firm helps companies generate product, service strategies, and design by conducting rigorous qualitative research.  As founder and thought leader Hyejin brings in over 20 years of professional and academic experience in various design disciplines. She provides an expert’s design perspective to clients across a wide range of industries including consumer electronics, healthcare, robotics and many start ups. Prior to founding THE MEME, she worked for Samsung and other innovation-centric firms, developing design strategy at the intersection of immersive technology and customer experience.  A frequent invited speaker and lecturer she has a special interest in design leadership, innovation, interaction with technology and user experience. Her recent speaking engagements include the Harvard Kennedy School and the School of Engineer and Applied Science at Harvard University. She also taught at Startup Alliance and Seoul National University in Korea as well as Tongji University in China. She is appointed as an associate professor of practice at Tongji University College of Design and Innovation in 2017. 


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Ken Friedman

PhD, Chair Professor of Design Innovation Studies, College of Design Innovation, Tongji University

Ken Friedman is Chair Professor of Design Innovation Studies at College of Design and Innovation, Tongji Univesity, China. He is the editor-in-chief of She Ji: The Journal of Design, Economics, and Innovation (published by Elsevier). He was formerly Professor of Leadership and Strategic Design at the Norwegian School of Management and at Denmark’s Design School. His research concentrates on organization, culture and design in the knowledge economy. Working with intermedia and concept art, he was involved in Fluxus in his early years. His work from the 1960s was recently exhibited at the Museum of Modern Art in New York and at the Hood Museum of Art at Dartmouth College.


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Håkan Edeholt

Professor in design at the Oslo School of Architecture and Design in Norway

Håkan Edeholt holds since 2008 a tenure position as Professor (PhD) in design at the Oslo School of Architecture and Design in Norway. Håkan’s professional experience includes industrial-design consultancy at commercial research labs like e.g. Ericson’s User Application Lab, Sweden and Fuji Xerox Palo Alto Lab, Silicon Valley, USA. Before the current position, he held an associate professorship at Malmö University in Sweden where he among other things established a new kind of design education built on the idea to bridge the physical and virtual divide manifested by industrial- and interaction design. More recently he has, together with international colleagues and institutions, been occupied with establishing a platform for research and education. The ultimate goal is to develop an area within design, based on a combination of Design, Development, Transformation (/radical change) and Foresights; all targeted towards ‘glocal’ measures to address urgent issues concerning global climate change and long-term sustainability. Among other things is a lean global network, coined designBRICS+ that as a start, contain design institutions in China, Norway, South Africa and Kenya established.


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Kostas Terzidis

Kostas Terzidis received his Ph.D. from the University of Michigan in Architecture and Computer Science. He has taught in notable design programs including the University of Cincinnati, UCLA, Harvard University Graduate School of Design. Kostas Terzidis’s work focuses on creative experimentation within the threshold between arts, architecture, music, and computer science. He has studied extensively the implications of virtual reality for the representation of space and spatiality in art and architecture. He is the author of many publications: Algorithmic Architecture (Routledge, 2006), Algorithms for Visual Design Using the Processing Language (Willey, 2009), to name a few. His research projects include “Sampling and Reconstruction of Rotationally Symmetric Objects” and “Knowledge-Aided Architectural Problem Solving and Design.”




CAI Jun, Professor of Industrial Design in Academy of Arts& Design, Tsinghua University, Drector of China Industrial Design Association, Director of Beijing Industrial Design Promotion Association, also former international consultant of City Of Design 2010, Seoul in Korea. His research interests focus on Design strategy and management, and study on Western contemporary design theory system.


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Ming Kin Leung

Adjunct professor, Co-lead Design and Artificial Intelligence Lab,College of Design Innovation, Tongji University



Richard Hsu

Richard Hsu was born in Shanghai, professionally trained in NYC, very fortunate to have worked and learned from a number of industries:

- Retail and fashion with Marvin Traub and John Jay, from companies like Issey Miyake, Bloomingdale’s, Bergdorf Goodman, Nike and Isetan,

- Culture and the arts with Museum of Modern Art, Sotheby’s and Asia Society. He also introduced TED and TEDx to China in 2009, and founded Pan-Asia Network in 2012.




Professor, Academy of Arts & Design, Tsinghua University

Director at Design Management Research Lab, Arts & Science Research Center

Tsinghua University


CAI Jun is a Professor of Academy of Arts & Design, and Director of the Design Management Research Lab in Tsinghua University. Previously he was a Head of the Department of Industrial Design (2006-2009). He is Member of External Review Team, IIT, Institute of Design (2011), Member of Editorial Board, Design Issues (2011-2013) and International Advisory at Seoul World Design Capital (2010). He has also been invited as external reviewer for Aalto University and Design school of Hong Kong Polytechnic University. He also got award as 2013 Top Ten Best Design Educators in China. He has been invited as jury for China Red Star, Golden Point Design award, China Good Design (2016/17), G-mark (Japan/2015/2016) and Red Dot(2017).


Prof. Cai has focused on research for design strategy and management since 90’s. His research area recently is about 1) Design strategy and innovation based on user lifestyle development. 2) Knowledge transformation and structure paradigm for design innovation and design management.


Through exploration of design driven business innovation and user centered design thinking by theoretical and empirical research, he took responsibility and involved research projects with Motorola, Nokia, LG, Boeing, Lenovo, Samsung, Coway, Fiyta, Aftershockz etc. and also awarded design prizes from Norway, Hong Kong and Mainland of China. He has published over 30 papers and publications on design research, design strategy and management etc. He was the main organizer for Tsinghua International Design Management Symposium as well as ‘Insight-2017’ seminar in Tsinghua University.




CheleEsteveSendra, Ph.D. Senior Lecturer / Academic Coordinator of Master`s Degree in Industrial Design, School of Design Engineering-UniversitatPolitècnica de València / Higher Polytechnic School-Universidad de Nebrija Chele defines herself as a Mediterranean woman who likes diving in the Sea of China, loves Asia and its culture. PhD in Philosophy and Senior lecturer at School of Design Engineering at UniversitatPolitècnica de València andAcademic Coordinator of Master`s Degree in Industrial Designat Universidad de Nebrija (Spain). Masterof Arts(MA) in Industrial Design UCE Birmingham (UK). For more than two decades she has been working with high activity with crafters, on design for sustainability and social innovation as a researcher. She is the coordinator of ETSID Desis Lab, an International Network on Design for Social Innovation. She is a visiting professor at College of Design and Innovation, at Tongji University in Shanghai, China. Currently, she is working on a project funded by UNESCO, through the idea: Born in the Silk Route, starting from Asia and Central Asia, and including her hometown of Valencia.

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